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Roundten Eyewear Collection
A new material, a disruptive brand, and a profound personal challenge. I led the design of Roundten’s sun and optical collections for four years. The result is a series of lightweight, robust, and flexible pieces based on a unique manufacturing and assembly system. By eliminating screws and welding, I helped position Roundten as a benchmark for innovation in the eyewear market.
Client
Roundten Eyewear
Scope
Art Direction, Product Design
Diversity and Coherence
For the first collection, I drew inspiration from classic designs, reinterpreted and built in an extra-thin material: 0.5 mm stainless steel. The Homeworld collection pursues diversity in shapes and silhouettes, while keeping a coherent color selection across frames and lenses.
Roundten’s exclusive, innovative hinge system, with no screws or welds, gives the glasses unique qualities: they are unbreakable and highly resistant to corrosion and mechanical stress.
The design process begins with paper sketches and reference research, moves through building and refining prototypes, and ends with manufacturing and assembly. Bold, pure silhouettes, PVD color finishes (a patented scratch-resistant system), semi-mirrored lenses and gradients complete the Roundten system.
The footballer Javier Mascherano was chosen as the brand ambassador. Personal and professional attributes such as robustness, flexibility and adaptability matched Roundten’s DNA perfectly. The MASCHE SIGNATURE collection is a special edition of 10 customized models: special frame colors and a mark featuring the logo created for the collaboration.
Down to the Last Detail
One of the challenges of working with steel just 0.5 mm thick was that there was barely any surface to play with volume in the glasses. I researched how to etch the steel, and through a chemical process I managed to “draw” textures and shapes onto frames and temples.
Photographs are converted into vector files and chemically etched onto the steel, creating volume and lighting effects through shadows and reflections.
Roundten Eyewear Collection
A new material, a disruptive brand, and a profound personal challenge. I led the design of Roundten’s sun and optical collections for four years. The result is a series of lightweight, robust, and flexible pieces based on a unique manufacturing and assembly system. By eliminating screws and welding, I helped position Roundten as a benchmark for innovation in the eyewear market.
Client
Roundten Eyewear
Scope
Art Direction, Product Design
Diversity and Coherence
For the first collection, I drew inspiration from classic designs, reinterpreted and built in an extra-thin material: 0.5 mm stainless steel. The Homeworld collection pursues diversity in shapes and silhouettes, while keeping a coherent color selection across frames and lenses.
Roundten’s exclusive, innovative hinge system, with no screws or welds, gives the glasses unique qualities: they are unbreakable and highly resistant to corrosion and mechanical stress.
The design process begins with paper sketches and reference research, moves through building and refining prototypes, and ends with manufacturing and assembly. Bold, pure silhouettes, PVD color finishes (a patented scratch-resistant system), semi-mirrored lenses and gradients complete the Roundten system.
The footballer Javier Mascherano was chosen as the brand ambassador. Personal and professional attributes such as robustness, flexibility and adaptability matched Roundten’s DNA perfectly. The MASCHE SIGNATURE collection is a special edition of 10 customized models: special frame colors and a mark featuring the logo created for the collaboration.
Down to the Last Detail
One of the challenges of working with steel just 0.5 mm thick was that there was barely any surface to play with volume in the glasses. I researched how to etch the steel, and through a chemical process I managed to “draw” textures and shapes onto frames and temples.
Photographs are converted into vector files and chemically etched onto the steel, creating volume and lighting effects through shadows and reflections.
Roundten Eyewear Collection
A new material, a disruptive brand, and a profound personal challenge. I led the design of Roundten’s sun and optical collections for four years. The result is a series of lightweight, robust, and flexible pieces based on a unique manufacturing and assembly system. By eliminating screws and welding, I helped position Roundten as a benchmark for innovation in the eyewear market.
Client
Roundten Eyewear
Scope
Art Direction, Product Design
Diversity and Coherence
For the first collection, I drew inspiration from classic designs, reinterpreted and built in an extra-thin material: 0.5 mm stainless steel. The Homeworld collection pursues diversity in shapes and silhouettes, while keeping a coherent color selection across frames and lenses.
Roundten’s exclusive, innovative hinge system, with no screws or welds, gives the glasses unique qualities: they are unbreakable and highly resistant to corrosion and mechanical stress.
The design process begins with paper sketches and reference research, moves through building and refining prototypes, and ends with manufacturing and assembly. Bold, pure silhouettes, PVD color finishes (a patented scratch-resistant system), semi-mirrored lenses and gradients complete the Roundten system.
The footballer Javier Mascherano was chosen as the brand ambassador. Personal and professional attributes such as robustness, flexibility and adaptability matched Roundten’s DNA perfectly. The MASCHE SIGNATURE collection is a special edition of 10 customized models: special frame colors and a mark featuring the logo created for the collaboration.
Down to the Last Detail
One of the challenges of working with steel just 0.5 mm thick was that there was barely any surface to play with volume in the glasses. I researched how to etch the steel, and through a chemical process I managed to “draw” textures and shapes onto frames and temples.
Photographs are converted into vector files and chemically etched onto the steel, creating volume and lighting effects through shadows and reflections.