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Nike × Gavi
Celebrating Gavi’s journey and anticipating his new chapter with Nike. The creative concept and graphic pieces were developed for the Barcelona Nike Athlete Room: a giant mural, screens and social content, as an ephemeral activation.
Agency
Ingrid&CO
Client
Nike
Scope
Creative Concept, Visual Identity, Art Direction
Offensive electricity
The starting point was the quality that lent itself best to being drawn: his offensive electricity. The logotype slices and shifts the letters into bands, like a discharge mid-dribble, while the swoosh breaks into spikes, like the spark before the shot, wrapped in a green glow that picks up the color of his kit.
The Relentless Creator
A headline was also created for the occasion to accompany the logotype. Relentless, because he presses and never gives up. Creator, because he links up, assists and finishes: he creates the game. It was set in an italic serif with a motion trail, elegant and precise against the force of the logotype.
Nike × Gavi
Celebrating Gavi’s journey and anticipating his new chapter with Nike. The creative concept and graphic pieces were developed for the Barcelona Nike Athlete Room: a giant mural, screens and social content, as an ephemeral activation.
Agency
Ingrid&CO
Client
Nike
Scope
Creative Concept, Visual Identity, Art Direction
Offensive electricity
The starting point was the quality that lent itself best to being drawn: his offensive electricity. The logotype slices and shifts the letters into bands, like a discharge mid-dribble, while the swoosh breaks into spikes, like the spark before the shot, wrapped in a green glow that picks up the color of his kit.
The Relentless Creator
A headline was also created for the occasion to accompany the logotype. Relentless, because he presses and never gives up. Creator, because he links up, assists and finishes: he creates the game. It was set in an italic serif with a motion trail, elegant and precise against the force of the logotype.
Nike × Gavi
Celebrating Gavi’s journey and anticipating his new chapter with Nike. The creative concept and graphic pieces were developed for the Barcelona Nike Athlete Room: a giant mural, screens and social content, as an ephemeral activation.
Agency
Ingrid&CO
Client
Nike
Scope
Creative Concept, Visual Identity, Art Direction
Offensive electricity
The starting point was the quality that lent itself best to being drawn: his offensive electricity. The logotype slices and shifts the letters into bands, like a discharge mid-dribble, while the swoosh breaks into spikes, like the spark before the shot, wrapped in a green glow that picks up the color of his kit.
The Relentless Creator
A headline was also created for the occasion to accompany the logotype. Relentless, because he presses and never gives up. Creator, because he links up, assists and finishes: he creates the game. It was set in an italic serif with a motion trail, elegant and precise against the force of the logotype.