Monduke Productions

Monduke is a young audiovisual production company with international reach, focused on VR, AR and MR technology. My main goal was to create a graphic language that would integrate the symbolic references of the name and convey the creative potential of its technology and talent: Monduke refers to an ancient medieval knight obsessed with cathedral stained-glass windows and the influence of light as a symbol of purity and strength.

Client

Monduke

Scope

Visual Identity, Web and Social Media

Monduke Productions holographic business cards with gradient shield logo on black, brand identity design by Sebastian Saavedra
Monduke Productions holographic business cards with gradient shield logo on black, brand identity design by Sebastian Saavedra

Verticality: The Virtual Gothic

The logotype, bold and elegant, reflects the majesty and verticality of the Gothic architecture and imagery that Monduke draws on. A heraldic symbol complements the core marks and builds a system for developing communication pieces.

Light and Color

Light and its chromatic effects are the third, and most prominent, element of the identity. To achieve this, I used multiple colors contrasted against black and holographic materials, aiming for a modern interpretation with virtual effects.

Monduke logo construction diagram from gothic arch to shield silhouette, brand identity design by Sebastian Saavedra
Monduke Productions stacked holographic business cards with gradient shield logo, brand identity design by Sebastian Saavedra
Gothic cathedral interior with vaulted ceiling, stained-glass windows and heraldic flags, reference imagery for Monduke's visual identity by Sebastian Saavedra
Monduke Productions business card with holographic gradient shield logo on black, brand identity design by Sebastian Saavedra
Black long-sleeve t-shirt with Monduke's holographic gradient shield logo, brand identity design by Sebastian Saavedra
Desktop monitor displaying a repeating pattern of Monduke's shield logo as wallpaper, brand identity design by Sebastian Saavedra

Monduke Productions

Monduke is a young audiovisual production company with international reach, focused on VR, AR and MR technology. My main goal was to create a graphic language that would integrate the symbolic references of the name and convey the creative potential of its technology and talent: Monduke refers to an ancient medieval knight obsessed with cathedral stained-glass windows and the influence of light as a symbol of purity and strength.

Client

Monduke

Scope

Visual Identity, Web and Social Media

Monduke Productions holographic business cards with gradient shield logo on black, brand identity design by Sebastian Saavedra
Monduke Productions holographic business cards with gradient shield logo on black, brand identity design by Sebastian Saavedra

Verticality: The Virtual Gothic

The logotype, bold and elegant, reflects the majesty and verticality of the Gothic architecture and imagery that Monduke draws on. A heraldic symbol complements the core marks and builds a system for developing communication pieces.

Light and Color

Light and its chromatic effects are the third, and most prominent, element of the identity. To achieve this, I used multiple colors contrasted against black and holographic materials, aiming for a modern interpretation with virtual effects.

Monduke logo construction diagram from gothic arch to shield silhouette, brand identity design by Sebastian Saavedra
Monduke Productions stacked holographic business cards with gradient shield logo, brand identity design by Sebastian Saavedra
Gothic cathedral interior with vaulted ceiling, stained-glass windows and heraldic flags, reference imagery for Monduke's visual identity by Sebastian Saavedra
Monduke Productions business card with holographic gradient shield logo on black, brand identity design by Sebastian Saavedra
Black long-sleeve t-shirt with Monduke's holographic gradient shield logo, brand identity design by Sebastian Saavedra
Desktop monitor displaying a repeating pattern of Monduke's shield logo as wallpaper, brand identity design by Sebastian Saavedra

Monduke Productions

Monduke is a young audiovisual production company with international reach, focused on VR, AR and MR technology. My main goal was to create a graphic language that would integrate the symbolic references of the name and convey the creative potential of its technology and talent: Monduke refers to an ancient medieval knight obsessed with cathedral stained-glass windows and the influence of light as a symbol of purity and strength.

Client

Monduke

Scope

Visual Identity, Web and Social Media

Monduke Productions holographic business cards with gradient shield logo on black, brand identity design by Sebastian Saavedra
Monduke Productions holographic business cards with gradient shield logo on black, brand identity design by Sebastian Saavedra

Verticality: The Virtual Gothic

The logotype, bold and elegant, reflects the majesty and verticality of the Gothic architecture and imagery that Monduke draws on. A heraldic symbol complements the core marks and builds a system for developing communication pieces.

Light and Color

Light and its chromatic effects are the third, and most prominent, element of the identity. To achieve this, I used multiple colors contrasted against black and holographic materials, aiming for a modern interpretation with virtual effects.

Monduke logo construction diagram from gothic arch to shield silhouette, brand identity design by Sebastian Saavedra
Monduke Productions stacked holographic business cards with gradient shield logo, brand identity design by Sebastian Saavedra
Gothic cathedral interior with vaulted ceiling, stained-glass windows and heraldic flags, reference imagery for Monduke's visual identity by Sebastian Saavedra
Monduke Productions business card with holographic gradient shield logo on black, brand identity design by Sebastian Saavedra
Black long-sleeve t-shirt with Monduke's holographic gradient shield logo, brand identity design by Sebastian Saavedra
Desktop monitor displaying a repeating pattern of Monduke's shield logo as wallpaper, brand identity design by Sebastian Saavedra