Prada Parfums Concepts

Packaging proposal for Prada Parfums based on a fashion trend analysis, developed as a concept exercise for the Puig group.

Client

Prada / Puig S.A

Collaborators

Project Management: Carles Pibernat; Design: Irene Sanz

Scope

Creative Direction, Packaging, Art Direction

‹ Monduke Productions

Black perfume box with a silver Prada plaque over a blind-embossed geode, on a marble surface in raking light, packaging concept by Sebastian Saavedra
Black perfume box with a silver Prada plaque over a blind-embossed geode, on a marble surface in raking light, packaging concept by Sebastian Saavedra

From trend analysis to the geode

The brief, very open, was part of a broader exercise for the Puig group brands: analyze fashion trends and make a proposal from them. For Prada Parfums, the trend was raw yet precious matter: the geode.

The moodboards run through minerals, agates and pyrites beside a sky of stars. From them comes a box whose surface looks like mineral dust: soft-touch laminate, iridescent glitter varnish and a blind-embossed geode, finished with Prada’s silver metal plaque. Black, aqua green, pink and violet are a color proposal.

An exploratory exercise

It is one of the regular exercises with Puig brands — Prada, Comme des Garçons, Carolina Herrera’s 212 VIP, Gaultier — starting from a very generic concept and pushing creativity to the maximum, working with the creative team of the brand from the very beginning. Some see the light and reach the market.

Moodboard titled “Raw materials, but precious like gems & minerals”: a figure in a starry dress beside pyrite, agate and blue mineral samples on black
Second moodboard with the geode motif in violet, aqua and pink tiles, a glittering starry torso and agate slices in blue and in black and white
Technical sketch of the box in white lines on black, with notes on soft-touch laminate, iridescent glitter varnish, blind-embossed geode, silver metal plaque, hot foil and 80 ml eau de parfum
Black c’est moi box tilted on marble, with the silver Prada plaque over a geode relief
Three aqua-green c’est moi boxes in a row on marble in soft diagonal light
Close-up of the silver Prada plaque over a blind-embossed geode on an aqua-green glittering surface
Pink c’est moi box with the silver Prada plaque on a marble surface
Three boxes in aqua green, pink and violet standing together on marble
Repeating pattern of aqua-green boxes seen from above, set at an angle
Composition of black boxes on a marble surface, with the central box seen from above

‹ Monduke Productions

Prada Parfums Concepts

Packaging proposal for Prada Parfums based on a fashion trend analysis, developed as a concept exercise for the Puig group.

Client

Prada / Puig S.A

Collaborators

Project Management: Carles Pibernat; Design: Irene Sanz

Scope

Creative Direction, Packaging, Art Direction

‹ Monduke Productions

Black perfume box with a silver Prada plaque over a blind-embossed geode, on a marble surface in raking light, packaging concept by Sebastian Saavedra
Black perfume box with a silver Prada plaque over a blind-embossed geode, on a marble surface in raking light, packaging concept by Sebastian Saavedra

From trend analysis to the geode

The brief, very open, was part of a broader exercise for the Puig group brands: analyze fashion trends and make a proposal from them. For Prada Parfums, the trend was raw yet precious matter: the geode.

The moodboards run through minerals, agates and pyrites beside a sky of stars. From them comes a box whose surface looks like mineral dust: soft-touch laminate, iridescent glitter varnish and a blind-embossed geode, finished with Prada’s silver metal plaque. Black, aqua green, pink and violet are a color proposal.

An exploratory exercise

It is one of the regular exercises with Puig brands — Prada, Comme des Garçons, Carolina Herrera’s 212 VIP, Gaultier — starting from a very generic concept and pushing creativity to the maximum, working with the creative team of the brand from the very beginning. Some see the light and reach the market.

Moodboard titled “Raw materials, but precious like gems & minerals”: a figure in a starry dress beside pyrite, agate and blue mineral samples on black
Second moodboard with the geode motif in violet, aqua and pink tiles, a glittering starry torso and agate slices in blue and in black and white
Technical sketch of the box in white lines on black, with notes on soft-touch laminate, iridescent glitter varnish, blind-embossed geode, silver metal plaque, hot foil and 80 ml eau de parfum
Black c’est moi box tilted on marble, with the silver Prada plaque over a geode relief
Three aqua-green c’est moi boxes in a row on marble in soft diagonal light
Close-up of the silver Prada plaque over a blind-embossed geode on an aqua-green glittering surface
Pink c’est moi box with the silver Prada plaque on a marble surface
Three boxes in aqua green, pink and violet standing together on marble
Repeating pattern of aqua-green boxes seen from above, set at an angle
Composition of black boxes on a marble surface, with the central box seen from above

‹ Monduke Productions

Prada Parfums Concepts

Packaging proposal for Prada Parfums based on a fashion trend analysis, developed as a concept exercise for the Puig group.

Client

Prada / Puig S.A

Collaborators

Project Management: Carles Pibernat; Design: Irene Sanz

Scope

Creative Direction, Packaging, Art Direction

‹ Monduke Productions

Black perfume box with a silver Prada plaque over a blind-embossed geode, on a marble surface in raking light, packaging concept by Sebastian Saavedra
Black perfume box with a silver Prada plaque over a blind-embossed geode, on a marble surface in raking light, packaging concept by Sebastian Saavedra

From trend analysis to the geode

The brief, very open, was part of a broader exercise for the Puig group brands: analyze fashion trends and make a proposal from them. For Prada Parfums, the trend was raw yet precious matter: the geode.

The moodboards run through minerals, agates and pyrites beside a sky of stars. From them comes a box whose surface looks like mineral dust: soft-touch laminate, iridescent glitter varnish and a blind-embossed geode, finished with Prada’s silver metal plaque. Black, aqua green, pink and violet are a color proposal.

An exploratory exercise

It is one of the regular exercises with Puig brands — Prada, Comme des Garçons, Carolina Herrera’s 212 VIP, Gaultier — starting from a very generic concept and pushing creativity to the maximum, working with the creative team of the brand from the very beginning. Some see the light and reach the market.

Moodboard titled “Raw materials, but precious like gems & minerals”: a figure in a starry dress beside pyrite, agate and blue mineral samples on black
Second moodboard with the geode motif in violet, aqua and pink tiles, a glittering starry torso and agate slices in blue and in black and white
Technical sketch of the box in white lines on black, with notes on soft-touch laminate, iridescent glitter varnish, blind-embossed geode, silver metal plaque, hot foil and 80 ml eau de parfum
Black c’est moi box tilted on marble, with the silver Prada plaque over a geode relief
Three aqua-green c’est moi boxes in a row on marble in soft diagonal light
Close-up of the silver Prada plaque over a blind-embossed geode on an aqua-green glittering surface
Pink c’est moi box with the silver Prada plaque on a marble surface
Three boxes in aqua green, pink and violet standing together on marble
Repeating pattern of aqua-green boxes seen from above, set at an angle
Composition of black boxes on a marble surface, with the central box seen from above

‹ Monduke Productions