Illustration & Digital Identity. Lemon e Hijos is a creative agency specializing in strategic content creation across culture, gastronomy, sports, and politics. Driven by a digital-first mindset, the brief was to conceptualize and design a bespoke series of visual assets and illustrations to articulate the agency’s core narrative across both their new web platform and promotional campaigns. I proposed a synthetic aesthetic with strong geometric impact that deliberately steps away from conventional digital design clichés, providing the brand with a sharp, iconic, and unapologetically memorable visual language.