Barcelona, Spain
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Croma Restaurant
On Avenida Diagonal, one of Barcelona’s busiest streets, Croma is a restaurant that blends tradition and modernity. I led its art direction and brand identity, a homage to Flash Flash, the iconic restaurant that came before it, reinterpreted with a fresh, contemporary approach.
Client
Croma
Collaborators
Architecture & Interior Design: Llamazares Pomés Arquitectura; Venue photography: Lekuona Studio / José Hevia
Scope
Art Direction, Branding, Design
From Flash Flash to Croma
Croma pays homage to Flash Flash, a Barcelona institution with over 50 years of history. Its silhouettes, created from Leopoldo Pomés’ photographs, evolve in Croma while staying true to their roots, and its characteristic round windows return as large chrome steel rings, in the architecture and as the thread running through the whole identity.
Round shapes appear on windows and lamps and in every piece, from coasters to labels and signage, creating a visual coherence that reinforces the brand in every detail.
Croma Restaurant
On Avenida Diagonal, one of Barcelona’s busiest streets, Croma is a restaurant that blends tradition and modernity. I led its art direction and brand identity, a homage to Flash Flash, the iconic restaurant that came before it, reinterpreted with a fresh, contemporary approach.
Client
Croma
Collaborators
Architecture & Interior Design: Llamazares Pomés Arquitectura; Venue photography: Lekuona Studio / José Hevia
Scope
Art Direction, Branding, Design
From Flash Flash to Croma
Croma pays homage to Flash Flash, a Barcelona institution with over 50 years of history. Its silhouettes, created from Leopoldo Pomés’ photographs, evolve in Croma while staying true to their roots, and its characteristic round windows return as large chrome steel rings, in the architecture and as the thread running through the whole identity.
Round shapes appear on windows and lamps and in every piece, from coasters to labels and signage, creating a visual coherence that reinforces the brand in every detail.
Croma Restaurant
On Avenida Diagonal, one of Barcelona’s busiest streets, Croma is a restaurant that blends tradition and modernity. I led its art direction and brand identity, a homage to Flash Flash, the iconic restaurant that came before it, reinterpreted with a fresh, contemporary approach.
Client
Croma
Collaborators
Architecture & Interior Design: Llamazares Pomés Arquitectura; Venue photography: Lekuona Studio / José Hevia
Scope
Art Direction, Branding, Design
From Flash Flash to Croma
Croma pays homage to Flash Flash, a Barcelona institution with over 50 years of history. Its silhouettes, created from Leopoldo Pomés’ photographs, evolve in Croma while staying true to their roots, and its characteristic round windows return as large chrome steel rings, in the architecture and as the thread running through the whole identity.
Round shapes appear on windows and lamps and in every piece, from coasters to labels and signage, creating a visual coherence that reinforces the brand in every detail.