Barcelona, Spain
Menu
Close
La Balear
The perfume and drugstore chain La Balear entrusted me with the design of its new corporate identity. An ambitious project to meet the challenge of a complete renewal and repositioning of its offer, bringing it up to date to reach a younger, more demanding target audience without losing its traditional customers.
Client
La Balear
Scope
Visual Identity, Art Direction
Love Beauty
A brand label created to adapt to the many types of points of sale and to coexist with a broad, rich universe of signage: simple, coherent and authentic. It is the result of a creative process in which the verbal name takes precedence over the design of the mark.
A clear, bold typeface with character, and a flexible “box” system with up to 16 variants, in black and white, so it can be applied to any medium, format or channel without losing its ability to identify the brand.
Redesigning La Balear
A comprehensive, multidisciplinary design project where interior design, visual merchandising, identity and communication come together to generate a new commercial concept.
La Balear
The perfume and drugstore chain La Balear entrusted me with the design of its new corporate identity. An ambitious project to meet the challenge of a complete renewal and repositioning of its offer, bringing it up to date to reach a younger, more demanding target audience without losing its traditional customers.
Client
La Balear
Scope
Visual Identity, Art Direction
Love Beauty
A brand label created to adapt to the many types of points of sale and to coexist with a broad, rich universe of signage: simple, coherent and authentic. It is the result of a creative process in which the verbal name takes precedence over the design of the mark.
A clear, bold typeface with character, and a flexible “box” system with up to 16 variants, in black and white, so it can be applied to any medium, format or channel without losing its ability to identify the brand.
Redesigning La Balear
A comprehensive, multidisciplinary design project where interior design, visual merchandising, identity and communication come together to generate a new commercial concept.
La Balear
The perfume and drugstore chain La Balear entrusted me with the design of its new corporate identity. An ambitious project to meet the challenge of a complete renewal and repositioning of its offer, bringing it up to date to reach a younger, more demanding target audience without losing its traditional customers.
Client
La Balear
Scope
Visual Identity, Art Direction
Love Beauty
A brand label created to adapt to the many types of points of sale and to coexist with a broad, rich universe of signage: simple, coherent and authentic. It is the result of a creative process in which the verbal name takes precedence over the design of the mark.
A clear, bold typeface with character, and a flexible “box” system with up to 16 variants, in black and white, so it can be applied to any medium, format or channel without losing its ability to identify the brand.
Redesigning La Balear
A comprehensive, multidisciplinary design project where interior design, visual merchandising, identity and communication come together to generate a new commercial concept.